Privacy Policy

Armor Capital Limited, doing business as Armor Capital ('Company', 'we', 'us', or 'our'), is a corporate financial and strategic advisor. We greatly value your privacy, and we are committed to protecting your personal data.

For the purposes of the Personal Data (Privacy) Ordinance (Cap 486), we are the data user who controls the collection, holding, processing or use of your personal data. We maintain this Privacy Policy to articulate our commitment to your privacy.


We will obtain personal data about you (such as your name, e-mail address, telephone number, IP address (automatically collected), web browser type and version (automatically collected), operating system (automatically collected)) whenever you complete an online form. For example, we will obtain your personal data when you send us feedback, contact us for any reason, sign up to a service, purchase services, complete survey that we use for research purposes, when you make payments to us.

We may monitor your use of this website through the use of cookies and similar tracking devices. For example, we may monitor how many times you visit, which pages you go to, traffic data, location data and the originating domain name of a user's internet service provider. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. For further information on our use of cookies, please see the “Cookie” section below.

Occasionally we may receive information about you from other sources, which we will add to the information we already hold about you in order to help us provide services, or improve and personalise our service to you.

Unless a longer retention period is required or permitted by law, we will only hold your personal data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that your data be deleted. Even if we delete your personal data, it may persist on backup or archival media for legal, tax or regulatory purposes.


We will use your personal data for the following purposes:

  • customer profiling and analysing your preferences;
  • marketing;
  • market research purposes;
  • fraud prevention and detection;
  • research, statistical analysis and behavioural analysis;
  • to help us identify you and any accounts you hold with us;
  • customising this website and its content to your particular preferences;
  • security vetting and administration;
  • improving our services.


If you have given permission, we may contact you by e-mail about our services that may be of interest to you. If you prefer not to receive any direct marketing communications from us, you can opt-out at any time. See further “Your rights” section below.


We may disclose your personal data to:

  • other companies within our group;
  • our agents and service providers;
  • credit reference agents;
  • law enforcement agencies in connection with any investigation to help prevent unlawful activity;
  • our business partners in accordance with the “Marketing and opting out” section above.


We will use technical and organisational measures to safeguard your personal data, for example:

  • we store your personal data on secure servers;
  • access to your account is controlled by a password and username that are unique to you.

While we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that are transferred from you or to you via the internet.


We may monitor and record communications with you (such as telephone conversations and e-mails) for the purpose of quality assurance, training, fraud prevention and compliance.


To the extent that you access our website, we will collect your data automatically, for example:

  • we automatically collect some information about your visit to our website, this information helps us to make improvements to our website’s content and navigation, and includes your IP address, the date, times and frequency with which you access our website and the way you use and interact with its content.
  • we will collect your data automatically via cookies, in line with the cookie settings on your browser. We use cookies to improve your experience of using our website and to improve our range of services. We have carefully chosen these cookies and has taken steps to ensure that your privacy is protected and respected at all times.

Our website may place the following cookies:

Type of CookiePurpose
Strictly necessary cookiesThese are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.
Analytical/performance cookiesThey allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookiesThese are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). By using our website, you agree to our placement of functionality cookie.

You can choose to enable or disable cookies in your internet browser. By default, most internet browsers accept cookies but this can be changed. For further details, please see the help menu in your internet browser. You can switch off cookies at any time, however, you may lose any information that enables you to access the Website more quickly and efficiently. For more information generally on cookies, including how to disable them, please refer to You will also find details on how to delete cookies from your computer.

You can choose to delete cookies at any time; however, you may lose any information that enables you to access our website more quickly and efficiently including, but not limited to, personalisation settings.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.


If you give us information on behalf of someone else, you confirm that the other person has appointed you to act on his or her behalf and has agreed that you can:

  • give consent on his or her behalf to the processing of his or her personal data;
  • receive on his or her behalf any data protection notices;
  • give consent to the transfer of his or her personal data abroad.


We may need to transfer your personal data to countries where we have offices (France, People’s Republic of China, Vietnam, Kazakhstan) or clients, for the purposes described in the above “How we use your personal data” section. Rest assured that we will always ensure any transfer is subject to appropriate security measures to safeguard your personal data.


You have the right to request access to personal data that we may process about you. If you wish to exercise this right, you should:

  • put your request in writing;
  • include proof of your identity and address; and
  • specify the personal data you want access to, including any account or reference numbers where applicable.

You have the right to require us to correct any inaccuracies in your data free of charge. If you wish to exercise this right, you should:

  • put your request in writing;
  • provide us with enough information to identify you; and
  • specify the information that is incorrect and what it should be replaced with.

You also have the right to ask us to stop processing your personal data for direct marketing purposes. If you wish to exercise this right, you should:

  • put your request in writing (an email sent to with a header that says 'Unsubscribe' is acceptable);
  • provide us with enough information to identify you; and
  • if your objection is not to direct marketing in general, but to direct marketing by a particular channel, please specify the channel you are objecting to.


We welcome your feedback and questions. If you wish to contact us, please send an e-mail to or you can write to us at 5/F., United Centre, 95 Queensway Admiralty, Hong Kong.

We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access this website.